Your application process is critical to bringing the best talent aboard for your company. The Great Resignation is in the past. The US quit rate has remained at a low of 2.2% for several months. Knowing what job seekers are looking for when determining where they want to work and applying this knowledge can make your organization even more attractive to job seekers reluctant to take the risk of changing roles in the first place. So, what are job seekers looking for in 2024?  

Competitive Salary Range, Benefits, and Perks 

Many candidates expect higher pay. According to a recent survey, 81.2% of respondents felt similar or worse about their finances than in 2023 despite some of them having received a raise in the past year. Because their knowledge, skills, and experience can add increased value to an organization, job seekers want employers to compensate them accordingly. They also desire attractive benefits such as health insurance, retirement plans with employer matches, and paid time off. These incentives increase the value placed on a worker’s time. Benefits such as flexible schedules, remote work options, and paid leave are also beneficial. The more flexibility offered, the easier it is to integrate personal and professional responsibilities. 

Attractive Company Culture 

Job seekers want to know how your company’s mission, vision, and values impact the work environment, which is why demonstrating your culture is so important. For instance, share photos and videos of employees at work and company events on your website and social media platforms. Also, highlight employee stories and testimonials on employer review sites. Additionally, discuss in your job postings what a typical day in the role may include. Plus, talk about company culture during interviews. 

Beyond evidence of the company’s mission, vision, and values, hiring managers should emphasize the opportunity for engagement and collaboration in the workplace. Job seekers want to connect with fellow employees socially. A recent survey found over 70% of job seekers prioritize forming connections with coworkers, with 69% of those surveyed saying they are more likely to stay at a company that promotes social connections and teamwork. 

Quick Application Process 

Candidates expect to apply for a role within minutes. Your online application should be clear and concise. For instance, ask only for the minimum required information, including general contact and background information. You can learn more during the interview stage. Also, make it easy to upload a cover letter and resume, which is much faster than manually entering education, skills, and work experience. 

Visible Career Paths 

Job seekers desire clear paths for career growth within an organization. This includes opportunities to gain the knowledge, skills, and experience needed for promotions. Be sure to talk about on-the-job training, company-sponsored professional development, and other opportunities for career growth. Point out how managers help employees with goal setting, provide stretch assignments, and delegate tasks to elevate their careers. 

During this time of uncertainty about the economy, job seekers are more focused on compensation, company culture, and job stability as they are unsure about the future. Companies need to improve their hiring process to appeal to job seekers who may otherwise decide to stay in their current roles to protect themselves in a time of vulnerability.  

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